Back to Directory
 logo

Adapty

Get all your mobile in-app purchases and subscriptions in one place with our convenient one-stop solution.

Categories
A / B Testing / Experimentation, Business Intelligence, Customer Data Platform, Data Pipeline, Product Development
Resources
Support

Developed by: Adapty.io

Support Email: support@adapty.io

About Adapty

Adapty.io is a platform that assists iOS and Android developers and marketers in scaling their in-app subscriptions and purchases. Adapty offers user-friendly cross-platform subscription SDKs, including Unity, Flutter, Android, iOS, React Native, etc., that make it easy for developers to conduct as many paywall A/B tests as necessary without writing additional code and releasing new app versions repeatedly. As an example, you can launch and remove a holiday or Black Friday promo on the go.

Adapty's deep analytics and highly customizable functionality allow developers to grow MTR up to 30 percent in just a few months. While only up to 5% of an app's users usually convert to subscribers, Adapty's A/B testing functionality can motivate the remaining 95%. The minimum guaranteed growth is 23%.

"Ideal tool for testing your app in different ways" Adapty is a good tool in many ways, but what I like the most is how it helps us track subscriptions, gives us a perspective on what paywall would work best, and brings in-app purchases.
Vit Urban, CTO at Moonly

Adapty and Mixpanel

Adapty generates and sends events for one-time purchases, trials, subscription renewals and cancellations, billing issues, grace periods, and other scenarios directly into Mixpanel.

Use cases

  • Send in-app purchases events to Mixpanel

    Adapty maps some properties such as user id and revenue of the event to Mixpanel-native properties. With such mapping, Mixpanel is able to show you the correct data in the profile and events timeline. Adapty also accumulates revenue from each user.