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AppsFlyer – The global attribution leader

Attribution / Deep Linking
Events into Mixpanel, Support of Mixpanel's EU Servers

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day.

AppsFlyer and Mixpanel

AppsFlyer will pass attribution data and touch points to Mixpanel via postbacks, we currently pass Install and In-app event touch points, including Uninstall data.

Use cases

  • Use case

    Advanced attribution modeling and user journey building, powered by attribution signals from AppFlyer to Mixpanel in real-time.

  • Use case

    Leveraging AppsFlyer attribution insights to segment and build custom audience profiles within Mixpanel, pushing those audiences to other partners within the Mixpanel ecosystem.