Branch

Branch Metrics provides solutions that unify user measurement across different devices, platforms, and channels. Branch provides a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.

Branch will send referred installs and opens, as well as any custom events you track with Branch. Non-referred events, clicks, web session starts, and page views will be excluded. Branch also sends all the data that is attached to the link that drove the referred event. This will allow you to analyze which campaigns, channels, etc. are helping you acquire and engage users.