About CleverTap
CleverTap is the Modern, Integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Customers representing over 10,000 apps, trust us to achieve their retention and engagement goals, growing their long-term revenue.
CleverTap and Mixpanel
Mixpanel bidirectional integration with CleverTap allows customers to:
- Create multidimensional segments on Mixpanel and export it to CleverTap for engagement & retention.
- Send campaigns data from CleverTap to Mixpanel for deeper analysis leading to smarter segments and personalized multi-channel engagement.
Use cases
Hyper-personalized experiences
Best integration of deep analytics in Mixpanel with multi-channel engagements in CleverTap.
The engagement data sent back to Mixpanel to achieve deeper campaign analysis feeding back into future campaigns
Real-time Engagements