Conversion Pattern

Conversion Pattern is a website tag manager that helps you track purchases and visits across devices and through ad blockers. 

We connect with your existing analytics and ad tracking implementation and make them work better with a 5-minute integration.

We integrate with:

• Google Analytics
• Hubspot
• Facebook
• Pinterest
• And much more...
• Segment
• Google Tag Manager
• Google Ads
• TikTok

With Conversion Pattern you will:

1. Know exactly which marketing campaigns are generating results.
2. Feed more data to the ad network algorithm and get faster learning.
3. See accurate data on your existing analytics tools.
4. Reclaim your confidence to scale your marketing efforts.

How is Conversion Pattern able to track my lost conversions?

For every website visit, we run an Identity Resolution Engine that acts to understand if a visitor has been to the website before. Then, we recover any user IDs that were previously defined.

Third-party advertising and analytics tags are loaded only after this initial step.

When we load third-party tags, we ensure any returning visitor will be assigned the same user ID as in previous website visits.

Since advertising and analytics tags receive consistent user IDs, different website visits become associated with the same user.

This way, when a user converts, the Facebook/Google/etc pixel will know that this visitor is the same visitor that previously clicked on an ad and will manage to associate the sale with the click, making the sale reflect on advertising campaigns.