Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website via targeted ad campaigns through Google search.
Google Ads and Mixpanel
Export Mixpanel cohorts to Google Ads to use targeted advertisements in Google Search. Manage the Google Ads integration from the Mixpanel integrations page.
Use Cases for Integration
Resurrect dormant users with targeted and relevant ads that align to their known interests and behaviors when they were active.