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The growth marketing platform for cross-channel customer engagement

Messaging and Marketing Automation
Cohorts out of Mixpanel, Events into Mixpanel, Supported Partner

About Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle. An integrated cross-channel solution-built for marketers, trusted by engineers, designed with intelligence.

Iterable and Mixpanel

The Mixpanel<>Iterable integration is bidirectional and supports data flow in both directions simply by adding in your API key/token. Iterable automatically sends Mixpanel “System Events” that pertain to messages sent, engaged with or other user actions. Mixpanel then enables teams to easily create complex cohorts and relay the data back to Iterable for personalized cross-channel messages.


  • Blog: Mixpanel + Iterable: How to drive retention and customer loyalty with the right growth stack

Use cases

  • Measure and deeply understand the impact of Iterable messaging campaigns on your product and users within Mixpanel.

    Effortlessly pass campaign events from Iterable to Mixpanel, associate and analyze corresponding users’ activities on your app or website, and then create cohorts to use in Iterable for more targeted and personalized campaigns.