Back to Directory
Leanplum logo

Leanplum

Grow user engagement and ROI with data and insights.

Categories
A / B Testing / Experimentation, Messaging and Marketing Automation, Product Development
Collections
Cohorts out of Mixpanel, Events into Mixpanel, Events out of Mixpanel, Supported Partner
Resources

About Leanplum

Leanplum is the leading multi-channel engagement platform helping forward-looking brands meet the real-time needs of their customers. By transforming data into an understanding of users’ needs, and optimizing engagement campaigns utilizing multiple engagement channels, our platform delivers experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth.

Leanplum and Mixpanel

Leanplum and Mixpanel integrate seamlessly with a bi-directional data transmission. Leanplum’s data from mobile campaigns and A/B tests gets automatically sent into Mixpanel for advanced behavioral analyses that predict correlation to critical actions later in the user journey. Similar audiences are then sent back into Leanplum allowing you to increase the reach and effectiveness of campaigns.