About mParticle
mParticle is an AI Customer Data Platform that powers the entire marketing stack with real-time customer data. Companies like NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. Over the last year, the company has raised $150M in funding and acquired two startups, Vidora and Indicative. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
mParticle and Mixpanel
Use cases
- Analyze the full customer journey with granular insights and high-level trends.
Build great products by identifying areas of drop off and retention, adapt based on insights. Power highly targeted marketing campaigns by combining customer insights with audience segmentation. Become a more data-driven organization by making it easier for team members to access data and use it to make decisions.
- Real-time customer data pipeline
Streamline your event collection — improving data quality, and governance. And easily sync data in real-time to any internal or external system.
- Create a continuous 360º customer view
Not all customer 360º views are the same—the best data is the freshest data. Ensure your customer profiles are always up to date in real-time with real-time and bi-directional unification capabilities to maximize your transformation initiatives.
- Real-time personalization & targeting
Win in the moments that matter by orchestrating data flows and targeting rules in real-time across channels, and partners without engineering support or SQL required.