Flexible data integrations that fit your business needs
Customer.io provides multiple ways to get real-time business data from your product into our platform to power all of your automated messaging and keep your user database up-to-date.
Automate powerful behavioral messages for web & mobile apps
At its core, Customer.io helps you send messages to people, so you can foster a relationship with your audience to achieve your goals.
Mixpanel and Customer.io
Customer.io sends audience engagement data—also available as reporting webhooks—to Mixpanel, where you can use it alongside your other user and analytics data to gain insight into your audience’s behaviors.
The events we send are both based on things that happen in Customer.io and your customer activity. For example, an email sent event indicates that we’ve sent an email to a person, but an email clicked event lets you know that your audience clicked a link in your email.
Use Cases
Narrow down your audience
Customer.io’s segmentation engine is built for speed and flexibility. Segments are calculated in real-time and performance scales with your business. With no limits on segmentation, you can be incredibly specific with whom you target.
Spend more time on strategy and less on building
Our rules-based visual workflow builder gives you the control you’ve longed for and the power needed to define your optimal user experience.