Hotjar helps you bridge the gap between what your users do and why, so you can confidently create and optimize user experiences that convert.
Built with privacy from the get-go, Hotjar is the only product experience insights platform that provides visual behavior data, in-the-moment feedback, and 1:1 interviews in one place. Each tool is powerful on its own, but the real action happens when used together. Surface rich, actionable insights with less effort, so you can deliver better experiences that drive results. Join the 3.5 million people who already used Hotjar to delight their users and convert more customers.
The Hotjar and Mixpanel integration lets you filter recordings, heatmaps, trends, funnels, and dashboard data by specific Mixpanel events—or trigger surveys when they happen. By bringing Mixpanel events into Hotjar, you get a more detailed understanding of user behavior with combined insights that show you what’s happening behind the numbers.
Let’s say you’re analyzing a Mixpanel funnel report from “signup_flow_started” to “subscription_flow_abandoned” and you notice a drop-off in conversions compared to the previous week. By sending your Mixpanel events to Hotjar, you can see what’s happening behind the drop-off by filtering your recordings and heatmaps by the same events. Layer in filters like Rage Clicks and U-turns to really drill-down into the issue.
Get more detailed user feedback throughout the user journey by displaying surveys once users complete a specific action. Simply target a survey using a Mixpanel event to learn more about their needs, what’s causing friction, and how you can improve.