Iterable

Iterable is the growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle. An integrated cross-channel solution-built for marketers, trusted by engineers, designed with intelligence.

The Mixpanel<>Iterable integration is bidirectional and supports data flow in both directions simply by adding in your API key/token. Iterable automatically sends Mixpanel “System Events” that pertain to messages sent, engaged with or other user actions. Mixpanel then enables teams to easily create complex cohorts and relay the data back to Iterable for personalized cross-channel messages.