Advanced customer segmentation
Deepen your understanding of the target segments with extra insights on real-time user reactions to your communications.
Resources
Collections
- Cohorts out of Mixpanel
- Events into Mixpanel
Categories
- A / B Testing / Experimentation
- Messaging and Marketing Automation
Support
Pushwoosh
Power up your customer engagement with automated push notifications, in-app messaging and email campaigns.
Pushwoosh is the mobile-driven customer engagement platform trusted by 80,000 clients from all industries, including global brands such as Unilever, Coca-Cola, Nestle, UEFA, and SPAR. Pushwoosh helps marketers build effective omnichannel communication strategies with the use of push notifications, in-app messages, emails, messengers, and SMS. Through engagement and retention campaigns easily set in Pushwoosh, businesses get to drive higher-value conversions.
Mixpanel and Pushwoosh
Enjoy all the benefits of our joint out-of-the-box solution – use the analytical insights you’ve gathered in Mixpanel to send even more effective communications with Pushwoosh.
- Export the cohorts meeting your chosen criteria from Mixpanel.
- Use the data to instantly send communications to relevant segments or enhance your understanding of the audience with the behavioral patterns you’ve been tracking in Pushwoosh.
- Stay in the loop of your customers’ response to your messages and differentiate your further communications in real time.
- Set up regular cohorts export from Mixpanel to always send the most relevant messages to target customers at the right moments.
- Send the data you’ve collected in Pushwoosh to Mixpanel via webhooks to make your segmentation even more advanced.
Use Cases
Context-based communication
Up your behavioral analytics game so that all of your messages hit the target – and bring you the desired conversions, of course!
Personalized messaging
Have one-on-one conversations at scale. Don’t just call customers by their names – show them you understand their needs and pain points, and you may even be in time with an offer they’ve secretly desired.