Productboard
Get the right products to market, faster by building customer-centric products leveraging Mixpanel Cohorts data
Developed by: Productboard
Support Email: support@productboard.com
About Productboard
Productboard is a customer-driven product management system that empowers teams to get the right products to market, faster. Amid endless possibilities for what to work on next, competing priorities, and distractions, Productboard provides the clarity product managers need to confidently prioritize what to build next, justify their decisions to earn their colleagues trust, and rally everyone around the roadmap.
“This Productboard and Mixpanel integration is key to helping us pair qualitative and quantitative data, sort through feedback faster, and bring an additional layer of analysis to our planning efforts,”
Productboard and Mixpanel
Build better products using customer-centric data
Combine qualitative and quantitative data to make better more customer-centric, product decisions in your roadmaps. With Mixpanel and Productboard, you can use Mixpanel Cohorts to filter notes, features, and roadmaps, and create custom User Impact Scores in Productboard
- Extend the value of your Mixpanel investment by focusing your product discovery on the behavioral cohorts that you care most about
- Combine customer data (from Salesforce) and qualitative feedback seamlessly with Mixpanel integration in Productboard’s dynamic segmentation
- Leverage behavior cohorts to isolate the most compelling qualitative customer feedback that your team has centralized and organized in Productboard
Use cases
- Use cohorts built in Mixpanel to customize views in Productboard
Productboard does 3 jobs for product teams. 1. Build roadmaps to rally stakeholders 2. Dynamically prioritize future sprints based on a range of critical criteria 3. Centralize and organize product feedback Use cohorts built in Mixpanel to filter notes, features, & roadmaps, and create custom User Impact Scores in Product. The integration makes all 3 of these jobs more powerful with Mixpanel cohort data because you can narrow in on the users that matter most to your team at that point in time.
- Prioritize your backlog and sprints based on cohort feedback
You can prioritize your backlog against specific cohorts to enable a collaborative discussion around trade-offs. What would it look like if we focused the next sprint on power users or feedback from recent churn customers?
- Better serve your target persona
By combining qualitative feedback in Productboard alongside behavioral cohorts from Mixpanel and the underlying product usage data, allows your team to better focus on specific personas. Productboard gathers feedback from Slack, Zendesk, Teams, Intercom, Salesforce and more to centralize and organize qualitative feedback. You can also define segments, such as Mid-Market, Enterprise or a geographic region. Combine that with behavioral data to make better product bets.