Send geofence, POI, region, and trip tracking event data to Mixpanel as events and people properties.
Send location-based events to Mixpanel to understand the location context of a user as they take certain actions in your app.
Analyze geofence events in the context of a user flow.
Generate Mixpanel events when a user enters or exits your store, a POI category (ie: an Airport), or specific chains (ie: your competitor’s store location).
Tie location data to Mixpanel’s user profiles.