Back to Directory
 logo

RevenueCat

The subscription platform for mobile apps

Categories
Business Intelligence, Customer Data Platform, Data Pipeline
Collections
Events into Mixpanel
Resources
Integration

Developed by: RevenueCat Partnerships

Support Email: partnerships@revenuecat.com

About RevenueCat

RevenueCat is a Subscription platform for mobile apps. Whether you are building a new app or already have millions of subscribers, RevenueCat makes it easy to build cross-platform in-app purchases, manage your products and subscribers, and analyze your IAP data – no server code required.

Focus on building your product, instead of worrying about building and maintaining complex subscription infrastructure. RevenueCat’s software development kit solution gives companies the tools they need to build a subscription business, including adding subscriptions themselves and maintaining them over time, even as the app stores implement changes. It also aids by sharing subscription data with other tools the business uses, like those for advertising, analytics or attribution.

RevenueCat is the single source-of-truth for your subscription status across iOS, Android, and web.

4-6x faster pricing and product experiments: “We are able to do testing much faster and more reliably than before now that all testing is on Mixpanel with reliable data events from RevenueCat.” Pixery went from running tests once per quarter to running several tests a month. Testing uncovered that shorter-term commitments were necessary to retain customers. The decision to offer weekly subscriptions resulted in increased customer conversion and significant churn reduction.
Kemal Ugur, Founder & CEO at Pixery Labs

RevenueCat and Mixpanel

RevenueCat can automatically send customer subscription events from your app into Mixpanel. With this integration you can see all events and revenue that occur for your app even if it’s not active for a period of time.

Use cases

  • Send subscription and revenue events from your mobile app into Mixpanel

    The integration makes it easy to track trials, upgrades, downgrades, and LTV.

  • Use the Mixpanel integration to understand users

    Use interactive reports to understand when a user converts and why.

  • Use the integration to measure feature releases

    Monitor retention impact of new features.

  • Use the integration to compare metrics

    Easily spot problem areas by store, country, and subscription plan.