Back to Directory
Segment logo

Segment

Segment is the leading platform for customer data. Collect, clean and control your customer data at scale with the Segment Customer Data Platform.

Categories
Customer Data Platform
Collections
Cohorts out of Mixpanel, Events into Mixpanel, Support of Mixpanel's EU Servers, Supported Partner
Resources

About Segment

Segment is the leading platform for customer data. Collect, clean and control your customer data at scale with the Segment Customer Data Platform.

Segment and Mixpanel

When you use Segment to send data to Mixpanel, instead of needing to work with different Mixpanel APIs and SDKs, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias. Use first-party data from all your customer touchpoints to trigger personalized in-app messages, guides, and polls.

Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, and ad conversions.

Use cases

  • Trigger Personalized Messages

    Use first-party data from all your customer touchpoints to trigger personalized in-app messages, guides, and polls.

  • Drive Customer Advocacy

    Drive customer advocacy with in-app NPS messages based on feature usage, logins, and renewal dates.

  • Measure Product-market Fit

    Measure product-market fit by building retention cohorts.