Segment
Segment is the leading platform for customer data. Collect, clean and control your customer data at scale with the Segment Customer Data Platform.
About Segment
Segment is the leading platform for customer data. Collect, clean and control your customer data at scale with the Segment Customer Data Platform.
Segment and Mixpanel
When you use Segment to send data to Mixpanel, instead of needing to work with different Mixpanel APIs and SDKs, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias. Use first-party data from all your customer touchpoints to trigger personalized in-app messages, guides, and polls.
Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, and ad conversions.
Use cases
- Trigger Personalized Messages
Use first-party data from all your customer touchpoints to trigger personalized in-app messages, guides, and polls.
- Drive Customer Advocacy
Drive customer advocacy with in-app NPS messages based on feature usage, logins, and renewal dates.
- Measure Product-market Fit
Measure product-market fit by building retention cohorts.
- Mixpanel + Segment Startup Program
Grow faster by personalizing every customer touchpoint with Mixpanel and Twilio Segment. Startups can sign up now and get $100,000 total in free credits: https://mixpanel.com/solutions/mixpanel-and-segment-for-startups/