Mixpanel AI

Introducing your always-on product intelligence system.

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Mixpanel AI

Introducing your always-on product intelligence system.

Learn More

Mobile Analytics

Perfect your mobile experience, from install to loyal user

Perfect your mobile experience, from install to loyal user

Perfect your mobile experience, from install to loyal user

Combat low engagement and uninstall rates by understanding users to optimze every touchpoint.

Combat low engagement and uninstall rates by understanding users to optimze every touchpoint.

Get Started Free

Book a Demo

Mobile conversion funnel chart from a digital analytics platform tracking in-app engagement across Chrome, Firefox, and Safari browsers. The visualization displays user progression through app events—product viewed and liking the first post—quantifying drop-offs and conversion rates at each step. This supports analysis of app user behavior, mobile app retention, and optimization of the mobile app user journey for enhanced app store optimization (ASO) and in-app purchase conversions.

Drive deeper
app engagement

Streamline adoption to convert first-time users into passionate advocates.

5

X

increase in product tour completion on average among Mixpanel customers.

Mobile conversion funnel chart from a digital analytics platform tracking in-app engagement across Chrome, Firefox, and Safari browsers. The visualization displays user progression through app events—product viewed and liking the first post—quantifying drop-offs and conversion rates at each step. This supports analysis of app user behavior, mobile app retention, and optimization of the mobile app user journey for enhanced app store optimization (ASO) and in-app purchase conversions.

Drive deeper app engagement

Streamline adoption to convert first-time users into passionate advocates.

5

X

increase in product tour completion on average among Mixpanel customers.

Mobile conversion funnel chart from a digital analytics platform tracking in-app engagement across Chrome, Firefox, and Safari browsers. The visualization displays user progression through app events—product viewed and liking the first post—quantifying drop-offs and conversion rates at each step. This supports analysis of app user behavior, mobile app retention, and optimization of the mobile app user journey for enhanced app store optimization (ASO) and in-app purchase conversions.

Drive deeper app engagement

Streamline adoption to convert first-time users into passionate advocates.

5

X

increase in product tour completion on average among Mixpanel customers.

Web analytics line chart illustrating mobile app retention by segment, with retention rates for Enterprise, Mid Market, and SMB groups over several days. The highlighted data point shows user retention changes day-by-day, providing actionable insights into mobile app engagement, app user behavior, and strategies to lower churn and improve mobile app retention across user cohorts.

Understand how users engage with your mobile app

Track session length, feature usage, and user paths to uncover what drives engagement—and where users drop off.

13

%

increase in mobile engagement on average among Mixpanel customers.

Digital analytics platform dashboard displaying total events by UTM source hashtags—such as #Oscars2024 and #BurningMan—over time. Tooltip details period-over-period changes in event count, reflecting app user behavior, visitor engagement, and the effectiveness of app store optimization (ASO) campaigns. Visualizes user segmentation to drive in-app purchases and optimize the mobile app user journey.

Retain more users and lower churn

Focus on building sticky features that drive revenue and prevent uninstalls.

“Mixpanel is the ‘intuition pump’ for our product team. It enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.”

Angela Sun

Sr. Product Manager, Data Products

Web analytics line chart illustrating mobile app retention by segment, with retention rates for Enterprise, Mid Market, and SMB groups over several days. The highlighted data point shows user retention changes day-by-day, providing actionable insights into mobile app engagement, app user behavior, and strategies to lower churn and improve mobile app retention across user cohorts.

Understand how users engage with your mobile app

Track session length, feature usage, and user paths to uncover what drives engagement—and where users drop off.

13

%

increase in mobile engagement on average among Mixpanel customers.

Digital analytics platform dashboard displaying total events by UTM source hashtags—such as #Oscars2024 and #BurningMan—over time. Tooltip details period-over-period changes in event count, reflecting app user behavior, visitor engagement, and the effectiveness of app store optimization (ASO) campaigns. Visualizes user segmentation to drive in-app purchases and optimize the mobile app user journey.

Retain more users and lower churn

Focus on building sticky features that drive revenue and prevent uninstalls.

“Mixpanel is the ‘intuition pump’ for our product team. It enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.”

Angela Sun

Sr. Product Manager, Data Products

One platform. Many teams.
Shared understanding.

One platform.
Many teams.
Shared understanding.

Mixpanel helps every team contribute to product growth—from analysis to action.

Mixpanel helps every team contribute to product growth—from analysis to action.

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Product teams

Confidently launch new features with measurable impact, shorten feedback loops, and refine user experiences to maximize stickiness.

Product Teams

Mixpanel product analytics dashboard highlighting web analytics and mobile app engagement through a correlation analysis of user actions linked to increased retention and conversion. Heatmaps show strong and weak correlations between specific behaviors and mobile app retention, enabling product teams to enhance the mobile app user journey, mobile conversion funnels, and app store optimization (ASO).
Mixpanel product analytics dashboard highlighting web analytics and mobile app engagement through a correlation analysis of user actions linked to increased retention and conversion. Heatmaps show strong and weak correlations between specific behaviors and mobile app retention, enabling product teams to enhance the mobile app user journey, mobile conversion funnels, and app store optimization (ASO).
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Data teams

Empower self-serve analytics by providing easy to use dashboards that are governed, trusted, and real time.

Data Teams

Digital analytics platform dashboard displaying web analytics metrics for total signups segmented by Premium, Standard, and Free plan types. Time-series graph visualizes daily user engagement, app user behavior, and mobile app retention rates across cohorts, supporting app store optimization (ASO). The dashboard highlights trends in mobile conversion funnels and aids teams in tracking the mobile app user journey and in-app purchase growth through granular user segmentation.
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Marketing teams

Identify key user segments for targeted re-engagement campaigns to reduce churn.

Marketing Teams

Mixpanel marketing analytics dashboard showing web analytics and mobile app engagement metrics, including return-on-ad-spend (ROAS), revenue, and ad-spend breakdown by traffic source. Visualization supports tracking app user behavior, optimizing marketing campaigns, and improving conversion rates for app store optimization (ASO) and in-app purchase performance.
Mixpanel marketing analytics dashboard showing web analytics and mobile app engagement metrics, including return-on-ad-spend (ROAS), revenue, and ad-spend breakdown by traffic source. Visualization supports tracking app user behavior, optimizing marketing campaigns, and improving conversion rates for app store optimization (ASO) and in-app purchase performance.
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Engineering teams

Identify specific user interactions that precede app crashes or errors to aid in debugging.

Engineering Teams

Digital analytics platform dashboard for engineering teams displaying mobile app engagement metrics, including CPU usage by project and total events ingested. The visualization helps track app user behavior, identify bottlenecks affecting mobile app retention, and optimize the mobile conversion funnel for improved app store optimization (ASO) outcomes.
Digital analytics platform dashboard for engineering teams displaying mobile app engagement metrics, including CPU usage by project and total events ingested. The visualization helps track app user behavior, identify bottlenecks affecting mobile app retention, and optimize the mobile conversion funnel for improved app store optimization (ASO) outcomes.
“Our Product and UX teams brought on Mixpanel with a clear mission: to become data driven. In doing so, we’re not only able to extend our engineering capabilities, but we’re also improving our user experiences and seeing higher adoption rates in our new products.”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”

Frank Stanton

May Chin

Vice President, User Experience

Vice President, User Experience

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Integrations

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Integrations

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Get started today, quick and easy

Get started today, quick and easy

Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.

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Fuel your growth with data-driven decisions

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Dive deeper, act faster, and make better decisions, with Mixpanel.

Get Started Free

Book a Demo