Mixpanel AI

Introducing your always-on product intelligence system.

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Mixpanel AI

Introducing your always-on product intelligence system.

Learn More

Web Analytics

Master your website's performance, from first click to purchase

Master your website's performance, from first click to purchase

Master your website's performance, from first click to purchase

See where users slip away, optimize campaigns with clarity, and turn website visitors into loyal customers. Finally, see the ROI you deserve.

See where users slip away, optimize campaigns with clarity, and turn website visitors into loyal customers. Finally, see the ROI you deserve.

Get Started Free

Book a Demo

Mixpanel digital analytics platform UI showing web analytics for UTM traffic sources, with conversion rates and user counts for organic, paid ads, and social channels like Facebook, Instagram, Reddit, and YouTube. Customizable legend and cohort segmentation empower website user behavior analysis, customer behavior tracking, visitor engagement insight, and website optimization decisions.

See exactly how
users reach you


Understand which channels contribute to website traffic so you know what to optimize.

12

%

increase in conversion rate on average among Mixpanel customers.

Mixpanel digital analytics platform UI showing web analytics for UTM traffic sources, with conversion rates and user counts for organic, paid ads, and social channels like Facebook, Instagram, Reddit, and YouTube. Customizable legend and cohort segmentation empower website user behavior analysis, customer behavior tracking, visitor engagement insight, and website optimization decisions.

See exactly how users reach you

Understand which channels contribute to website traffic so you know what to optimize.

12

%

increase in conversion rate on average among Mixpanel customers.

Mixpanel digital analytics platform UI showing web analytics for UTM traffic sources, with conversion rates and user counts for organic, paid ads, and social channels like Facebook, Instagram, Reddit, and YouTube. Customizable legend and cohort segmentation empower website user behavior analysis, customer behavior tracking, visitor engagement insight, and website optimization decisions.

See exactly how users reach you

Understand which channels contribute to website traffic so you know what to optimize.

12

%

increase in conversion rate on average among Mixpanel customers.

Mixpanel digital analytics platform UI showing web analytics for UTM traffic sources, with conversion rates and user counts for organic, paid ads, and social channels like Facebook, Instagram, Reddit, and YouTube. Customizable legend and cohort segmentation empower website user behavior analysis, customer behavior tracking, visitor engagement insight, and website optimization decisions.

See exactly how users reach you

Understand which channels contribute to website traffic so you know what to optimize.

12

%

increase in conversion rate on average among Mixpanel customers.

Mixpanel web analytics dashboard visualizing website user behavior and visitor engagement through a funnel chart segmented by browser (Chrome, Firefox, Safari). The image highlights drop-off and conversion rate optimization (CRO) at different funnel steps: product viewed and purchase completed, helping teams understand customer behavior tracking and optimize the user journey for increased conversions.

Identify user journey drop-offs

Go beyond guesswork and take immediate steps to keep users engaged.

5

X

increase in product tour completion on average among Mixpanel customers.

Mixpanel web analytics dashboard visualizing website user behavior and visitor engagement through a funnel chart segmented by browser (Chrome, Firefox, Safari). The image highlights drop-off and conversion rate optimization (CRO) at different funnel steps: product viewed and purchase completed, helping teams understand customer behavior tracking and optimize the user journey for increased conversions.

Identify user journey drop-offs

Go beyond guesswork and take immediate steps to keep users engaged.

5

X

increase in product tour completion on average among Mixpanel customers.

Mixpanel web analytics dashboard visualizing website user behavior and visitor engagement through a funnel chart segmented by browser (Chrome, Firefox, Safari). The image highlights drop-off and conversion rate optimization (CRO) at different funnel steps: product viewed and purchase completed, helping teams understand customer behavior tracking and optimize the user journey for increased conversions.

Identify user journey drop-offs

Go beyond guesswork and take immediate steps to keep users engaged.

5

X

increase in product tour completion on average among Mixpanel customers.

Mixpanel website optimization tool mapping user flows from product view to checkout and purchase completion. Sankey-style visualization illustrates visitor engagement and user segmentation at each stage, enabling customer behavior tracking and supporting data-driven conversion rate optimization (CRO) across the digital analytics platform.

Drive higher conversion rates on every page

Elevate site performance, streamline pages, and gain clear campaign ROI insights.

“We track full-funnel website metrics in Mixpanel, not just one singular KPI. Using Mixpanel, we track overall funnel rates, the overall distribution of clicks to our navigation and product recommendations, and what homepage content people are engaging with. Since we redesigned our product pages based on our learnings from Mixpanel, we've seen an increase in the add-to-cart and conversion rate.”

Matt Kuo

Product Analyst

Mixpanel website optimization tool mapping user flows from product view to checkout and purchase completion. Sankey-style visualization illustrates visitor engagement and user segmentation at each stage, enabling customer behavior tracking and supporting data-driven conversion rate optimization (CRO) across the digital analytics platform.

Drive higher conversion rates on every page

Elevate site performance, streamline pages, and gain clear campaign ROI insights.

“We track full-funnel website metrics in Mixpanel, not just one singular KPI. Using Mixpanel, we track overall funnel rates, the overall distribution of clicks to our navigation and product recommendations, and what homepage content people are engaging with. Since we redesigned our product pages based on our learnings from Mixpanel, we've seen an increase in the add-to-cart and conversion rate.”

Matt Kuo

Product Analyst

One platform. Many teams.
Shared understanding.

One platform.
Many teams.
Shared understanding.

Mixpanel helps every team contribute to product growth—from analysis to action.

Mixpanel helps every team contribute to product growth—from analysis to action.

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Product teams

Uncover how users navigate your site to identify experience gaps, optimize key flows, and drive product-led growth.

Product Teams

Line chart showing retention by user cohort and average monthly active users over time, supporting customer behavior tracking and web analytics. Color-coded lines represent different user segments, revealing trends in visitor engagement and cohort-based website optimization. The platform enables granular user segmentation for improved conversion rate optimization (CRO).
Line chart showing retention by user cohort and average monthly active users over time, supporting customer behavior tracking and web analytics. Color-coded lines represent different user segments, revealing trends in visitor engagement and cohort-based website optimization. The platform enables granular user segmentation for improved conversion rate optimization (CRO).
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Data teams

Establish comprehensive tracking of website interactions to build a holistic view of user behavior.

Data Teams

Digital analytics platform dashboard displaying team member profiles, dashboard, and report counts, as well as website optimization KPIs such as new user retention and team performance analytics. Interface highlights tools for web analytics, customer behavior tracking, and user segmentation to improve visitor engagement and conversion rate optimization (CRO).
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Marketing teams

Showcase the direct impact of marketing efforts on conversions by visualizing funnel drop-offs and highlighting areas for optimization.

Marketing Teams

Funnel chart from a digital analytics platform visualizing offer activation by device, segmented for web, mobile, and tablet users. The funnel analysis displays drop-off rates and conversion percentages at each step, providing actionable insights into website user behavior, customer behavior tracking, and user segmentation. This supports enhanced conversion rate optimization (CRO) by identifying where visitors exit the process and optimizing website performance across device types.
Funnel chart from a digital analytics platform visualizing offer activation by device, segmented for web, mobile, and tablet users. The funnel analysis displays drop-off rates and conversion percentages at each step, providing actionable insights into website user behavior, customer behavior tracking, and user segmentation. This supports enhanced conversion rate optimization (CRO) by identifying where visitors exit the process and optimizing website performance across device types.

Engineering teams

Identify technical issues or bottlenecks in user flows by analyzing drop-off rates at specific points.

Engineering Teams

Web analytics chart showing total unique events ingested over time, with a highlighted data point for unique user activity spikes. The graph supports website user behavior monitoring, customer behavior tracking, and visitor engagement measurement to guide website optimization and conversion rate optimization (CRO) decisions.
Web analytics chart showing total unique events ingested over time, with a highlighted data point for unique user activity spikes. The graph supports website user behavior monitoring, customer behavior tracking, and visitor engagement measurement to guide website optimization and conversion rate optimization (CRO) decisions.
“With Mixpanel, we can isolate user trends and nudge users in order to take a specific action, whether that’s to post a grab or shop again. ”
“We used to spend a lot of time debating subjective opinions and ideas. With Mixpanel, we can simply let the data do the talking.”

Christina Leigh Morgan

May Chin

Marketing Director

Marketing Director

Read Case Study

Integrations

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Integrations

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Get started today, quick and easy

Get started today, quick and easy

Mixpanel integrates with 100+ marketing tools, so you can rest assured we work with your tech stack.

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Fuel your growth with data-driven decisions

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Get Started Free

Book a Demo

Fuel your growth with data-driven decisions

Get Started Free

Book a Demo