Help your teams be more strategic with data
Boost conversion, retention, and lifetime value by enabling non-technical users to quickly learn from your data.
Turn user insights into a
Uncover insights that help teams improve the user journey. Make intelligent marketing and product decisions with a deep understanding of each interaction.
Stay up to date on the building
blocks of your business
Monitor executive-level KPIs and the metrics that impact them. Watch how they change with real-time dashboards and get alerts when unexpected spikes or dips occur.
An open platform for easy integrations
Bring on and offline data sources into Mixpanel to answer more complex questions about your users. For further analysis and action, export data to marketing platforms, business intelligence tools, data warehouses, and any other tool that helps you run your business.Learn more
Ensure data quality and accuracy
Control what gets tracked, verify the events, and then label them with Lexicon for easy interpretation. With a solid foundation, business users can quickly pull reports that help them make better decisions.Learn more
Save time with automatic insights
Uncover interesting trends in your data automatically, including outlier user segments, correlations, and anomalies. Use Mixpanel’s findings to complement your own analysis and discover the best actions to take, in far less time.Learn more
I’m looking at 2.5 million users and over 100 million events, and in seconds I have the real-time answer to my question. I can’t imagine being able to do this analysis without Mixpanel.Adam Dobrin Sr Data Analyst, 2K Games (Take Two Interactive)
Learn how users engage with your products, experiences, and campaigns so you can make them better.
Use our deep knowledge to benchmark success
We analyzed aggregated data from 1.3 billion unique users globally across four industries. See how your products stack up.View report
What we're reading
Cisco’s data scientist explains how to measure bots with Mixpanel
I call myself a “Data Scientist” although by training I’m a statistician and financial modeler who traveled the R and Python road to end up in data la-la-land.
Hidden Valley Ranch increased web engagement by 30%
Clorox’s wide variety of brands and forward-looking leadership allowed for more experimentation than would be possible at other companies.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.