How do you map the entire customer journey to drive product growth? It’s easy, once you have the right tools. With Twilio Segment and Mixpanel, you have the right data model to unlock key insights about your users.
User behavior should inform what you build next. Connect all your customer data with Segment CDP, then get the insights you need in seconds with Mixpanel product analytics.
Francis Tuason Head of Business IntelligenceThe key for us was that Segment had an integration capability with Mixpanel already. That was a bonus because then we could easily get Mixpanel in production without requiring additional engineering efforts. It was a win-win for everyone.
Decipher every user action with cohorts in Mixpanel. Segment your audiences to drive customer engagement across all channels in real-time.
Build delightful experiences for your users with
Twilio Segment + Mixpanel in just one click.
Antoine Creuzet Co-FounderMixpanel is integrated with Segment to get all the data. That integration works perfectly and has been amazing. It’s so easy to use once it’s integrated;
it’s one click. The benefits are speed, data accuracy, and trust.
Spend less time connecting your data
and more time exploring it.