User behavior should inform what you build next. Connect all your customer data with Segment CDP, then get the insights you need in seconds with Mixpanel product analytics.
Francis Tuason Head of Business Intelligence
The key for us was that Segment had an integration capability with Mixpanel already. That was a bonus because then we could easily get Mixpanel in production without requiring additional engineering efforts. It was a win-win for everyone.
Decipher every user action with cohorts in Mixpanel. Segment your audiences to drive customer engagement across all channels in real-time.
Ved Prakash VP of Growth and Marketing
Mixpanel’s ability to break data into actionable insights helps us understand the way users are interacting within the platform, test our hypotheses in real time, and not miss a single data point that could be critical in defining the user experience.
Build delightful experiences for your users with
Twilio Segment + Mixpanel in just one click.
Antoine Creuzet Co-Founder
Mixpanel is integrated with Segment to get all the data. That integration works perfectly and has been amazing. It’s so easy to use once it’s integrated;
it’s one click. The benefits are speed, data accuracy, and trust.
Spend less time connecting your data
and more time exploring it.