Build better products
Deeply understand each user, and use instant insights to take intelligent action.
Surface your most
Quickly see how the groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can serve them better.
Use machine learning algorithms to surface needle-in-the haystack insights automatically, even if you don’t know what to look for.
See how many people went through each step of your tutorial before using a feature with Funnels, or see which A/B test got more people to convert to a paying customer—and see how many new users who signed up came back the next week to play a video again.
Improve users’ experiences by discovering who they are, how they engage, and how you can serve them better.
Pinpoint where and why you're losing customers so you can increase your conversion rates.
Understand which users are coming back and why, and then use that data to build customer loyalty.
Target the right content to the right set of users after learning that women between the ages of 18 and 24 watch more videos than other groups in the first 15 days, or that people in London are more likely to fail to upgrade to premium features within a normal 60-day trial window.Learn more
Understand why things are going well—or not—after discovering an event performed by an unexpected group of users. And then trace that anomaly to the source, such as a successful retention campaign.Learn more
Build reports in Mixpanel to analyze online and offline data across multiple products to answer questions like: “Do users of feature “X” churn less than others?” or “Which features get the most support tickets?” Take action on that data through everyday tools, like Marketo and Zendesk.Learn more
For product people, Mixpanel is our savior. It’s so easy to see the entire user journey in Mixpanel to uncover what’s going on with the business and how we can create a trustworthy insurance purchasing experience for our customers.Gil Sadis Head of Product, Lemonade
Learn how users engage with your products, experiences, and campaigns so you can make them better.
Use our deep knowledge to benchmark success
We analyzed aggregated data from 1.3 billion unique users globally across four industries. See how your products stack up.View report
What we're reading
What is product analytics?
Companies use product analytics to analyze their users and to improve their customer experiences.
Lemonade drives 6x growth with Mixpanel's user insights
Learn how Lemonade user Mixpanel to understand full user journey and increase overall company conversion rates.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.