Data Insights

Choosing product metrics that matter

Fatih Koca

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making.

One of the most common questions I receive is, “what are the right metrics to measure?” After many consulting engagements with customers across different industries, I decided to share my perspective and learnings with other product and growth teams. Together, with a dream team of analytics experts and storytellers at Mixpanel, I put together a framework to help enable data-informed growth through effective measurement.

The framework provides guidance on measuring the end-to-end user journey, from acquisition to retention. It covers:

  • How to figure out your set of key metrics, as well as your focus metric
  • How active usage, reach, activation, engagement, and retention complement one another in helping you measure the health of your product
  • How companies in different industries can customize the core measurement concepts to fit their business
  • A simple method for building your own key metrics framework

You can get the full guide here. I sincerely hope you find the material valuable!

– Fatih

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