How to Build

Ask an expert: adapting to challenges

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Elena Torres Marcellan
Marketing Manager @ Mixpanel
Last Edited:
Feb 23, 2025
Published:
Oct 27, 2021

Tell us about the company. When was it founded? Why was it founded?

Who is the target audience?

What makes it different from competitors?

What’s your role at Promo? What does your day-to-day look like?

What are the biggest business challenges you’re facing right now?

Which metrics does your company use to track business health?

How have your ‘metrics that matter’ changed over time?

How do you communicate these metrics across your organization?

What’s different about tracking metrics in your industry, and your company specifically, compared to other companies? 

What are some of the trends you’ve discovered in data that made your company change something?

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What’s next for Promo.com?

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Elena Torres Marcellan
Elena Torres Marcellan
Marketing Manager @ Mixpanel