Analytics

Simpson’s paradox and segmenting data

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Last Edited:
Jul 14, 2025
Published:
Oct 27, 2021

How does (the right) data help inform an effective product strategy?

But, left unchecked, data can lead you astray

What is Simpson’s paradox?

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How do I avoid Simpson’s paradox?

How segmenting data can reveal new truths

Validate insights from data before turning them into action

Analytics for everyone.
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