Fuel your Fintech Product Strategy with real time insights

Activate, engage, and retain more users with analytics worth investing in.

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Leading fintech product teams are learning from their user data

FUNNELS

Unlock the Onboarding Journey

Identify drop-off points in your onboarding flow and optimize your KYC funnel to increase conversions.

INSIGHTS

Capture Deeper Insights with Key Reports

Use product usage, engagement metrics, and cohort analysis to inform your product strategy.

FLOWS

Visualize User Paths

Understand how users navigate through your platform and identify patterns to optimize your user experience.

RETENTION

Identify Trends

Understand how long users continue to find value in your product and measure the effectiveness of your retention strategies.

Tools like Mixpanel, and the funnels and the reports that you build within that, allow you to understand where the user experience is breaking and where you need to improve your learnings. Thanks to Mixpanel, we were able to improve drop off rates by 5% in one of our product offerings. Hazel Muhtar, Director of Product Analytics, Wise

SCALABILITY

Designed for the long-haul

We’re built with your growth in mind. With our custom data architecture, Mixpanel answers 21M questions and processes 1T events every month — and we’re only getting faster at scale.

SECURITY

Secure analytics at your fingertips

Build trust with users. Mixpanel works with fully anonymized data so you can get answers without compromising user privacy. Features like SSO, Data Views and Sensitive Data Classification provide teams with only the data they need.

Use Mixpanel for

Mobile banking
Portfolio management
Crypto
Financial advising
Insurtech

Resources

Demo Video

Mixpanel for Fintech

A short demo featuring key reports

Webinar Series

"In Conversation With"

Hear from Fintech experts

Interactive Tour

Fintech Interactive Tour

A guided demo, at your own pace

Customer Story

eToro

Hear from Guy Barkat, Group Product Manager of Growth