Teams can innovate faster by having all the tools they need in one place. With access to accurate data, powerful reporting, machine learning insights, targeted messaging, and experimentation tools, every person has the information they need to make impactful decisions quickly.
“Everything we do is based on data. Executives, product, marketing, analytics, customer service, and even underwriting teams learn how to use Mixpanel as soon as they join the company.”Gil Sadis Head of Product
Visualize complex KPIs across devices, so you always know how the business is doing. Dashboards update in real time, sending smart notifications when key metrics spike or dip, or when we detect an anomaly in your data.
“Using Mixpanel’s dashboards, growth managers keep track of their market and compare it to other teams around the world—allowing them to learn from each other’s discoveries.”Christina Avila Growth Manager
Through customizable, out-of-the-box reports, your employees can easily dig into the data they need to answer their questions. Without having to spend time scouring through data, analytics and data teams can focus on more impactful projects.
faster decision making with Mixpanel
Understand which KPIs are actually driving the most impact for your business. Once defined, track if these KPIs are trending up and down over time, what’s influencing those trends, and how they map to your overall business strategy.
“What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”Drew Ashlock Senior Product Manager
Whether you’re running complex experiments or greenlighting initiatives, know how all your tests and investments are impacting the metrics you care about so you know how to invest in what matters.
“Mixpanel helps my team fail faster and run many small experiments to find out the potential impactJimmy Wales Founder & CEO
of larger changes”
Maximize efficiency while saving time and money by implementing a powerful data infrastructure without costly maintenance or ETL.
“Mixpanel’s data pipelines save us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer.”Robert Chi Data Engineer
Mixpanel is the only company that gives teams the ability to run tests and launch campaigns and then tie those results directly back to changes in KPIs—all in one place.
messages sent through Mixpanel every year
Mixpanel commissioned Forrester Research to conduct a study on the total economic impact of our user analytics platform.
Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you decide what metrics are most important for your product and business.