Analytics

8 ways mobile analytics helps you build a better app

Article details
Last Edited:
Aug 15, 2024
Published:
Oct 6, 2017

Mobile analytics captures data from mobile app and mobile web app visitors to identify unique users, track their journeys, record their behavior, and report on the app’s performance. Mobile analytics data is collected through app event tracking, where each user action is recorded as a separate “event.”

What is mobile analytics? 

8 ways to leverage mobile analytics data

Overcome user friction 

Focus your efforts

Mixpanel Flows reports visualize the most popular paths users take in an app.

Improve segmentation

Segmenting users by usage frequency can be a great way to ensure you’re building for different engagement or proficiency levels.

Test new features

Understand overall business health

Discover the why under the what

Democratize access to data

Mixpanel Boards provide self-serve access to analytics reports, including mobile analytics, in just a few clicks.

Get access to funding

Mobile analytics: Keep it simple

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