Flexible user journeys: Analyze flows with unlimited steps to identify where users drop off or convert.
Detailed funnel insights: Track conversion rates and repeated behaviors to optimize user paths.
Retention tracking: Visualize retention trends to understand which features keep users coming back.
Mixpanel’s advanced segmentation tools allow you to zero in on specific user behaviors, so you can deliver more impactful experiences.
Behavioral cohorts: Build dynamic groups based on user actions, such as first-time events or skipped steps.
Complex filters: Segment users by detailed conditions like event frequency or timing.
Custom cohorts: Save and reuse audience definitions to consistently target the right users.
Mixpanel ensures clean and accurate data collection, giving you confidence in your analytics as your product and team grow.
Lookup tables: Enrich data with external sources for additional context.
Custom properties: Create new properties dynamically without reconfiguring tracking.
Accurate event tracking: Eliminate redundant or unclear events to maintain data trust and usability.
“Recently tried Mixpanel & Google Analytics on the same app & Mixpanel UX just blows every other option out of the water.”
Rakesh G
Founder at Snipply
“Remember that feeling when you switched from a Nokia brick phone to a smartphone with a touchscreen? I’m getting that same feeling when I switched from Firebase + Google Analytics to Mixpanel”
Richard W
Founder at Tensor
“Mixpanel has proven to be a very useful tool both for our UX, product, and marketing teams and has allowed us to gain additional insights into how our players navigate the platform”
Scuri M
Director of Operations at FACEIT