Marketing Privacy Notice

Mixpanel, Inc (“Mixpanel“, “we“, or “us“) respects your privacy and wants you to be informed about how we collect, use and process your personal information when you engage with us.

This Marketing Privacy Notice (“Notice“) explains how we use personal information for marketing purposes and applies only to personal information we collect from you for marketing purposes.

This Notice supplements Mixpanel’s Privacy Statement which explains our general data processing practices and for detail on how we collect, use and process your data when you engage with our website, mobile applications and services.

Personal Information Collection For Marketing Purposes

The personal information we collect about you for marketing purposes falls into the following categories:

  • Contact information: Name, email address
  • Employment information: Job title, company, industry
  • Our customer relationship information: order history
  • Preferences: marketing preferences
  • IT and cookie information: IP address, online identifier, location, detail on how you interact with our website, services and emails
  • Profile information: information obtained from your online behaviour such as age bracket, interests, company, expertise

Typically, we will collect personal information directly from you when you interact or engage with us, such as when you subscribe to our marketing communications, sign up to our services, request a demo, purchase our services or attend an event. However, we may also obtain personal information about you from third party sources (including, Cognism and Discover.org), but this is only where we have checked that these third parties either have your consent or are otherwise legally permitted to disclose your personal information to us.

Additionally, when you engage with us, our services or our emails we may collect certain information automatically from your device. Collecting this information enables us to better understand who engages with us and what your interests and preferences are. We use this information for our internal analytics purposes, to improve the quality and relevance of our services and emails. We may also use this information for targeted advertising. Some of this information may be collected using cookies and similar tracking technologies. For more detail please see the section headed “Use of Cookies.”

Our Marketing Practices

We use your personal information to support our marketing practices, including to:

  • Share with you our latest news and updates
  • Promote our services and those of our partners/third parties where we think they may be of interest to you
  • Send you promotional offers from us and third parties
  • Promote events we are hosting or attending
  • Invite you to attend our events or an event hosted by one of our partners
  • Promote additional services such as white paper downloads

We may also use your personal information to measure the effectiveness of our marketing campaigns and develop our marketing strategy.

We send marketing messages via email, text messages, digital adverts, post or telephone.

Sharing Your Personal Information

We do not sell your personal information to any third parties. We will only share personal data with third parties where we have your consent to do so, or as otherwise permitted under applicable data protection law.  

For more information on circumstances where we may share your personal information for other reasons please see our Privacy Statement at the section headed “How We Use Information We Collect – Sharing of Information”.

Use Of Cookies And Tracking Technologies

We use first and third party cookies, pixels and other tracking technologies for several reasons. The cookies we use with respect to marketing enable us to track and target the interests of our users. Third parties also serve cookies for advertising and analytics purposes.  For more information about how we use cookies for other reasons and for more detail on the types of cookies we use, please see our Privacy Statement under the section headed “Use of Cookies”

Tracking Technologies

Cookies are not the only way to recognise or track our users. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email that we have sent them. This allows us, for example to understand whether you have come to our website from an online advertisement displayed on a third-party website, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.

Targeted Advertising

Third parties may serve cookies on your computer or device to serve advertising through our services. These companies may use information about your visits to our website and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

Our Legal Basis

We will only send you marketing and promotional communications where it is in our legitimate interests or where we have your consent to do so.

You will only receive information about our services where you are an existing customer and we have obtained this information in the course of our business relationship with you, or where you have expressed an interest in our services or where we believe you would be interested in our services. This may also include where you have provided your consent to a third party to share your information with us for marketing purposes.

Where you have given your consent, typically this consent is collected when you sign up as a user of our services, to receive a demo, to request additional information or when you attend or engage with us at an event.

If you no longer wish to receive marketing from us, or you would like to manage your preferences, please see the section below headed “Your choices”.

Your Choices

You have the right to object to the processing of your personal information for marketing purposes and you have the right to withdraw your consent at any time.  If you wish to opt-out of email communications from us you can do so at any time by following the instructions in those emails.

For more information on other rights you have please visit our Privacy Statement under the sections headed “Access and Control of the Information we Collect” and “Your Information Choices and Changes”.

Other Relevant Privacy Provisions

For information on our security practices, retention policy and international data transfers as well as more detail on additional rights, information collection and use, and cookies, please see our Privacy Statement.

Contact Us

If you have any questions or would like further information on our use of personal information for marketing purposes please contact us via any of the methods listed in the section entitled LEGAL INFORMATION AND HOW TO CONTACT US in the Privacy Statement.