Privacy Program

Marketing Privacy Notice

Mixpanel, Inc (“Mixpanel”, “we”, or “us”) respects your privacy and wants you to be informed about how we collect, use and process your personal information when you engage with us.

This Marketing Privacy Notice (“Notice”) explains how we use personal information for marketing purposes and applies only to personal information we collect from you for marketing purposes.

This Notice supplements Mixpanel’s Privacy Statement which explains our practices and your rights with respect to your personal information in more detail. We encourage you to read our Privacy Statement.

California Notice at Collection: See the California Privacy Rights section of our Privacy Statement for important information about California residents’ rights.

Notice to European Residents: See the European Data Protection Rights section of our Privacy Statement for important information about your rights under applicable European Union data protection law.

Personal Information Collection For Marketing Purposes

The personal information we collect about you for marketing purposes falls into the following categories:

We will collect personal information directly from you when you interact or engage with us, such as when you subscribe to our marketing communications, sign up to our services, request a demo, purchase our services or attend an event. We may also obtain personal information about you from third party sources (including, Cognism and Discover.org).

Additionally, when you engage with us, our services or our emails we may collect certain information automatically from your device. Collecting this information enables us to better understand who engages with us and what your interests and preferences are. We use this information for our internal analytics purposes, to improve the quality and relevance of our services and emails. We may also use this information for targeted advertising. Some of this information may be collected using cookies and similar tracking technologies. For more detail please see the section below headed “Use of Cookies and Tracking Technologies.”

Our Use of Your Personal Information for Marketing Purposes

We may also use your personal information to measure the effectiveness of our marketing campaigns and develop our marketing strategy.

We send marketing messages via email and digital adverts.

Sharing Your Personal Information For Marketing Purposes

We share the personal information described above with third parties that provide us with marketing and/or advertising services. We also share such information with third parties with whom we co-sponsor events, with whom we jointly offer products or services, or whose products or services may be of interest to you. For more information on circumstances where we may share your personal information for other reasons please see our Privacy Statement at the section headed “Sharing of Information”.

Use Of Cookies And Tracking Technologies

We use first and third party cookies, pixels and other tracking technologies for marketing purposes to enable us to track and target the interests of our users. Third parties that we partner with also serve cookies for advertising and analytics purposes. For more information about how we use cookies for other reasons and for more detail on the types of cookies we use, please see our Privacy Statement under the section headed “Cookies and Tracking Technologies”.

Tracking Technologies

We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”) to recognize and track users for marketing purposes. These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or opened an email that we have sent them. This allows us, for example to understand whether you have come to our website from an online advertisement displayed on a third-party website, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.

Targeted Advertising

Third parties that we partner with may serve cookies on your computer or device to serve advertising through our services. These companies may use information about your visits to our website and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information in order to provide relevant advertisements about goods and services of potential interest to you.

Our Legal Basis

This section applies to the extent our processing of your personal information is subject to data protection law of the European Union.

We will only send you marketing and promotional communications where it is in our legitimate interests or where we have your consent to do so.

You will only receive information about our services where you are an existing customer and we have obtained this information in the course of our business relationship with you, or where you have expressed an interest in our services or where we believe you would be interested in our services. This may also include where you have provided your consent to a third party to share your information with us for marketing purposes.

Where you have given your consent, typically this consent is collected when you sign up as a user of our services, to receive a demo, to request additional information or when you attend or engage with us at an event.

If you no longer wish to receive marketing from us, or you would like to manage your preferences, please see the section below headed “Your choices”.

Your Choices

You have the right to object to the processing of your personal information for direct marketing purposes and you have the right to withdraw any consent to direct marketing that you have given at any time. If you wish to opt-out of marketing email communications from us you can do so by following the opt-out instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your Mixpanel projects or our ongoing business relationship.

For more information on other rights you have, including important information about the rights of California residents or individuals in the European Union, please visit our Privacy Statement.

Other Relevant Privacy Provisions

For information on our security practices, retention policy and international data transfers as well as more detail on additional rights, information collection and use, and cookies, please see our Privacy Statement.

Contact Us

If you have any questions or would like further information on our use of personal information for marketing purposes please contact us via email at compliance@mixpanel.com or via the addresses listed in the section entitled “HOW TO CONTACT US” in the Privacy Statement.