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Privacy Program

Mixpanel & Brazil’s LGPD

Mixpanel is dedicated to complying with, and assisting our customers in complying with global privacy laws, including Brazil’s General Data Protection Law (“LGPD” for its Portuguese title, Lei Geral de Proteção de Dados). The LGDP will come into effect August 2020, and establishes detailed rules for the collection, use, processing, and storage of personal data relating to Brazilian individuals.

LGPD Compliant Analytics

Protecting your data

Mixpanel is a first-party analytics provider. When you use Mixpanel, you collect and control the data. All we do is provide powerful tools that help you understand and act on your data. As a first-party analytics provider, Mixpanel helps you maintain the confidentiality and security of your data because it remains under your control.

Meeting LGPD requirements for consumer requests

Mixpanel has invested in simplifying data subject access requests. Customers have access to a suite of dedicated APIs that allow for quick, accurate, and verifiable responses to access and delete questions from within the Mixpanel application. Visit our Export or Delete End User Data help page for more information on our deletion and retrieval APIs.

Helping you meet your compliance obligations

Looking to meet LGPD compliance obligations? We are here to help. When you use Mixpanel to collect or process personal data, Mixpanel acts as a “operator” and cements and limits our role as such in our Terms of Use.

Mixpanel is Built for Privacy and Security

Mixpanel’s platform, interface, and systems are designed around privacy and security.

Option to opt-in or opt-out

Mixpanel helps you meet your privacy obligations by not tracking or collecting information from data subjects that opt out of tracking or collection. Our SDKs make it easy for data subjects to opt out of being tracked on your website or product. Visit our Opt Out of Tracking help page to learn more.

Custom data collection

Mixpanel’s flexible implementation features allow you to customize, or limit, the amount and extent of data you collect from data subjects. Our Data help page can provide you with more information on tracking and identity management.

Strong encryption

Mixpanel protects personal information by using platform wide cryptographic controls. All data is secured in transit using TLS, and encrypted at rest in our proprietary analytics database.

At Mixpanel, our privacy and security team is dedicated to helping you confidently maintain compliance when using our product.

If you have any questions or concerns, please reach out to us at compliance@mixpanel.com.