Fuel your Fintech Product Strategy with real time insights

Activate, engage, and retain more users with analytics worth investing in.

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Leading fintech product teams are learning from their user data

FUNNELS

Unlock the Onboarding Journey

Identify drop-off points in your onboarding flow and optimize your KYC funnel to increase conversions.

INSIGHTS

Capture Deeper Insights with Key Reports

Use product usage, engagement metrics, and cohort analysis to inform your product strategy.

FLOWS

Visualize User Paths

Understand how users navigate through your platform and identify patterns to optimize your user experience.

RETENTION

Identify Trends

Understand how long users continue to find value in your product and measure the effectiveness of your retention strategies.

We can now group our user experiences, trend them, and figure out, ‘Generally, are we doing better? Are we doing worse? Where can we improve?’ With Mixpanel, our decisions are backed by data instead of conjecture, meaning we can move forward with real product management work. Vince Maniago, VP of Product Management, Empower (formerly Personal Capital)

SCALABILITY

Designed for the long-haul

We’re built with your growth in mind. With our custom data architecture, Mixpanel answers 21M questions and processes 1T events every month — and we’re only getting faster at scale.

SECURITY

Secure analytics at your fingertips

Build trust with users. Mixpanel works with fully anonymized data so you can get answers without compromising user privacy. Features like SSO, Data Views and Sensitive Data Classification provide teams with only the data they need.

Use Mixpanel for

Mobile banking
Portfolio management
Crypto
Financial advising
Insurtech

Resources

Demo Video

Mixpanel for Fintech

A short demo featuring key reports

Webinar Series

"In Conversation With"

Hear from Fintech experts

Interactive Tour

Fintech Interactive Tour

A guided demo, at your own pace

Customer Story

Lemonade

Learn how Lemonade increased policy-holders by 500%