Experiments

Maximize impact & minimize risk with AB testing

Maximize impact & minimize risk with AB testing

Maximize impact & minimize risk with AB testing

Test and ship at the speed you code, with experiments and feature flags made for how you build with AI.

Experiment results dashboard for a new home layout, displayed on an enterprise-grade analytics platform. Shows primary metrics comparison with control and treatment variants for sign up, purchase, and checkout; a summary of metric lift; a health graph with baseline and long-flow exposures; and a hypothesis area detailing goals for increased engagement. Supports scalable analytics, data governance, data compliance, real-time analytics at scale, and data warehouse integration for optimizing product engagement and conversion rate optimization.
Experiment rollout configuration interface from an enterprise-grade analytics platform, showing group assignments and percentage rollout for 1,240 users. Provides scalable analytics, secure user permissions and controls, multi-tenant architecture, and data governance for safe and precise experimentation with robust data security compliance.

Accelerate and democratize your dev cycle

Accelerate and democratize your dev cycle

Accelerate and democratize your dev cycle

Identify opportunities, spin up tests, interpret results, and ship the winner, all in natural language. Do it all without disrupting your workflow thanks to full MCP support, and build custom workflows — or whatever you can imagine — with Mixpanel Headless.

Identify opportunities, spin up tests, interpret results, and ship the winner, all in natural language. Do it all without disrupting your workflow thanks to full MCP support, and build custom workflows — or whatever you can imagine — with Mixpanel Headless.

“Before Mixpanel, we were relying on assumptions. Now, anyone can run experiments and contribute to our product development. We have the data to back every decision we make.”

Igor Costa

Product Manager

Make confident calls, not guesses.

Make confident calls, not guesses.

Make confident calls, not guesses

Trust every result with techniques and statistical methods for any testing environment, from sequential testing and CUPED, to Benjamini-Hochberg correction and SRM monitoring. Health checks run automatically and ensure every experiment is statistically sound.

Trust every result with techniques and statistical methods for any testing environment, from sequential testing and CUPED, to Benjamini-Hochberg correction and SRM monitoring. Health checks run automatically and ensure every experiment is statistically sound.

“We’ve made Mixpanel Experimentation a key part of our regular Experiments review meeting. We now have a dashboard that is simple to set up for each experiment, that is fast and trusted by everyone. And what really made it work for us was being able to reuse saved metrics and sync our backend data with Warehouse Connectors.”

Guillaume Lebleu

Head of Product

Guardrail metrics dashboard on an enterprise-grade analytics platform listing sign up, purchase, conversion rate, time on site, and bounce rate, with lift, control, and treatment values highlighted. Enables real-time analytics at scale, data auditing, data governance, scalable analytics, and compliance monitoring for data-driven business decisions.
Guardrail metrics dashboard on an enterprise-grade analytics platform listing sign up, purchase, conversion rate, time on site, and bounce rate, with lift, control, and treatment values highlighted. Enables real-time analytics at scale, data auditing, data governance, scalable analytics, and compliance monitoring for data-driven business decisions.
Experiment tracking and results interface from an enterprise-grade data analytics platform, featuring real-time metric trees for active users and retention, alongside a status panel listing live, pending, and completed experiments. Supports data warehouse integration, security compliance, scalable analytics, and detailed data auditing across multi-tenant architectures.

Target precisely. Ship safely.

Target precisely. Ship safely.

Ship based on behavior, not just identity, by targeting precisely with cohorts and events you already use in Mixpanel. All with the control and flexibility devs expect, including audit trails, multi-environment support, and dynamic config.

Ship based on behavior, not just identity, by targeting precisely with cohorts and events you already use in Mixpanel. All with the control and flexibility devs expect, including audit trails, multi-environment support, and dynamic config.

“We can now release a feature, hypothesize its impact, and measure results immediately. Being able to do that without having to leave the tool that already has all of our data, all of our core analytics, and all of our reports just made sense.”

Matthew Corley

Head of Engineering

See how it works

Take a tour of Experiments to learn how you can run and analyze experiment in Mixpanel.

Build a best-in-class experiment practice

How Mixpanel helps at every step of experimentation.

Build a best-in-class experiment practice

How Mixpanel helps at every step of experimentation.

Build a best-in-class experiment practice

How Mixpanel helps at every step of experimentation.

Set up in minutes

Define metrics, set variants, and launch with full control over duration and sample size.

Target the right people

Deploy with Mixpanel or third-party flags, then target by cohort and guard against variant jumping.

Make confident calls

Monitor performance and significance at a glance, so deciding what to deploy is simple.

Uncover the “why”

See how experiments shape behavior by connecting results to your analytics for smarter bets.

Experimentation Integrations

Happy with your stack?
No problem.

Happy with your stack? No problem

Integrate your feature flagging and use Mixpanel for clearer, deeper analysis on what to ship and why.

Guide

The New Testing Paradigm: Experimentation in the Age of AI
The New Testing Paradigm: Experimentation in the Age of AI

Read the framework for building an experimentation culture that keeps validation moving as fast as your AI ships.

Read the framework for building an experimentation culture that keeps validation moving as fast as your AI ships.

Customer Story

How Step boosted direct deposits by 14% with Mixpanel’s Experimentation
How Step boosted direct deposits by 14% with Mixpanel’s Experimentation

Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.

Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.

Webinar

More Ships, More Problems? How Mixpanel is building Experiments for the AI Era
More Ships, More Problems? How Mixpanel is building Experiments for the AI Era

Join our Product team for a practical, grounded conversation about how experimentation is evolving, and what Mixpanel is building to help you keep up.

Join our Product team for a practical, grounded conversation about how experimentation is evolving, and what Mixpanel is building to help you keep up.