How web & mobile gaming leaders can drive growth with self-serve analytics
The mobile gaming market is surging toward $163.98 billion, but a deeper truth is forcing a new playbook: player retention is the ultimate challenge. With user acquisition costs rising, simply launching a great game is no longer enough. Success demands a profound, data-driven understanding of player behavior—one that goes far beyond surface-level metrics like DAU or MAU.
These high-level figures fail to answer crucial questions:
- Why do players engage?
- What keeps them coming back?
- What drives their spending?
Gaming industry leaders share key insights
Achieving sustainable growth is priority one, and web and mobile gaming leaders must move beyond these vanity metrics and delve into the nuanced behavioral patterns that truly predict long-term value.
To provide guidance on this critical shift, our new ebook, Decoding Player Behavior: How web & mobile gaming leaders can drive growth with self-serve analytics, is built from the insights of key web and mobile gaming founders and executives. In candid conversations, these industry leaders reveal their strategies for tackling today's most pressing challenges.
Inside the ebook, you’ll find:
- The 3 biggest trends to watch heading into 2026.
- More significant metrics to track: Vanity metrics don't get you very far.
- The critical first impression: Insights into how to optimize the onboarding and early engagement funnels to prevent early player churn.
- A proactive approach to problem-solving: How to identify moments of player frustration and technical issues before they escalate into widespread problems.
- The long game of monetization: Strategies for deepening player understanding to inform long-term engagement and monetization efforts.
The ebook goes beyond surface-level advice to get to the core of what truly matters in modern game development. It offers a clear, actionable perspective on how real-time insights can empower product teams to make swift, informed decisions. For example, one anecdote highlights how a deeper look at player data can help a team identify a specific level where players are getting stuck, or understand the financial impact of a bug that causes players to drop off.
✅ Bonus: Learn the practical reality of building an in-house analytics solution, including the hidden costs and resource drains that often create more problems than they solve.
The future of web and mobile gaming is data driven
As user acquisition becomes more challenging and competition intensifies, a deep understanding of player behavior is the ultimate competitive advantage. This mastery isn’t found in guesswork, but through sophisticated digital analytics.
Is your team equipped with the analytical tools to keep high-value users once they’re acquired? To learn how industry leaders are tackling this challenge, download the new ebook today.