Analytics

What is product intelligence?

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Mark Simborg
Editor @ Mixpanel
Last Edited:
Feb 25, 2025
Published:
Apr 16, 2020

What does product intelligence measure?

How does product intelligence work?

Automatically gather data on product performance

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Analyze consumer feedback

Run follow-up tests

What are the benefits of product intelligence?

Create a better customer experience

Consumers are  willing to pay up to 16% more on products and services for a good customer experience.

Accelerate product innovation

Improve quality control

Gain a competitive advantage

Make measurable improvements

Who can use product intelligence?

Product managers

Product designers and engineers

Marketers

How does data integration power product intelligence?

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What makes a good product intelligence platform?

Product intelligence vs. product analytics

Product intelligence vs. business intelligence

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Product intelligence vs. product innovation

Final thoughts

Analytics for everyone.
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Mark Simborg
Mark Simborg
Editor @ Mixpanel