Mixpanel recognized as leader in Snowflake’s Modern Marketing Data Stack Report
Mixpanel, a leader in enterprise digital analytics, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in the Data Capture & Customer Analytics category in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.
The fourth annual edition of Snowflake's Modern Marketing Data Stack identifies technologies, solutions, and platforms adopted by Snowflake customers. Snowflake assessed the use of marketing technologies by over 11,100 customers to determine how AI, privacy, and data gravity are accelerating the evolution of Martech and Adtech across 13 categories.
"We're thrilled to be recognized as a leader in Snowflake's 2026 Modern Marketing Data Stack report," said Jen Taylor, CEO at Mixpanel. "Data-driven decision making is at the core of Mixpanel's mission and is key to success in the era of AI. We look forward to continuing to expand our collaboration with Snowflake to deliver solutions that accelerate innovation."
"The marketing stack continues to evolve and the Snowflake AI Data Cloud serves as its foundation, allowing enterprises to access and act on data directly where it resides," said Denise Persson, Chief Marketing Officer at Snowflake. "Mixpanel has solidified its position as a leader in the Data Capture & Customer Analytics category, with joint customers successfully leveraging their technologies at scale."
Taxfix, a leading mobile tax platform has leveraged the Snowflake and Mixpanel integration to accelerate innovation, while reducing workloads for overloaded data teams. By utilizing Warehouse Connectors, Taxfix enabled its product and marketing teams to self-serve data insights, reducing the data team's time spent on writing SQL queries from 50% to 20% of the workday. This data democratization allowed the marketing team to gain a holistic understanding of the user journey, which led to a 15% relative lift in conversion through A/B testing.
Learn more about the 2026 Modern Marketing Data Stack here.