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Chasing (and finding) product-market fit

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Last Edited:
Mar 27, 2025
Published:
Feb 22, 2021

The problem with defining product-market fit

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Can a feeling be measured?

In search of quantitative indicators of product-market fit

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6 things about measuring product-market fit

1. Nothing matters more than retention

Dan Olsen

Sean Ellis

Noa Ganot

Jacob George

Startup Grind

2. But, there are other indicators you should pay attention to along the way

Earlier, squishy

Dan Olsen

Startup Grind

Egan Montgomery

Holly Liu

SC Moatti

Startup Grind

Later, quantifiable

Idan Dadon

Jonathan Hsu

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Sean Ellis

Noa Ganot

Sam Richard

3. With that mind, product-market fit is a spectrum, as opposed to something you definitely have or don’t

Arjun Sethi

SC Moatti

Sam Richard

Josh Schachter

Sean Ellis

Holly Liu

Jacob George

4. Every business is unique, and metrics frameworks apply differently. Focus on the metrics that matter, and make sure they’re clearly defined.

Arjun Sethi

Dan Olsen

Noa Ganot

Josh Schachter

Holly Liu

Egan Montgomery

5. Once you find product-market fit, its not static—goal posts will change over time, and that’s okay. 

Jacob George

SC Moatti

Holly Liu

Sam Richard

6. It can’t be said too many times: don’t invest in growth until you’ve found product-market fit

Sean Ellis

Jacob George

Dan Olsen

Raymond Doraisamy

Bonus advice we love

Closing thoughts

Analytics for everyone.
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