How Banglalink used self-serve analytics to save 30% PM time and achieve 100% sales growth

Banglalink is a leading digital operator in Bangladesh, focused on building digital lifestyle experiences at scale. Beyond connectivity, Banglalink operates a growing portfolio of consumer-facing digital products, including MyBL, its flagship self-care app; RYZE, a youth-focused digital platform; and Toffee, one of the country’s leading OTT platforms.

As Banglalink’s digital products evolved, MyBL and RYZE began operating like super apps, with multiple parallel journeys spanning recharges, pack purchases, loyalty mechanics, and content consumption. While user activity increased, understanding that behavior in a meaningful way became increasingly difficult.

Banglalink was collecting large volumes of data through Google Analytics 4, Adjust, and internal BI systems, but:

• Data lived in silos, fragmented across multiple toolsTel
• Insights depended heavily on BI teams and manual reporting
• Most reports were available only after a delay of one or two days, which slowed decision-making
• Business teams lacked visibility into retention, cohorts, and deep in-app behavior
• Event data existed, but poor visualization made it hard to translate into action

As a result, product and growth teams struggled to quickly answer fundamental questions like Which features actually drive retention and repeat usage? Where exactly are users dropping off in key journeys? How do different user segments behave after onboarding?

A unified, self-serve product analytics layer with Mixpanel

Banglalink implemented Mixpanel across its core digital products—MyBL, RYZE, and Toffee—to bring fragmented data together into a single, coherent view of the user journey.

From fragmented data to unified insights

With Mixpanel, Banglalink was able to ingest event data directly, without managing complex ETL pipelines, standardize tracking through a clear event taxonomy and tracking plan, and capture detailed user actions beyond generic events like screen_view or purchase.

This ensured that every meaningful interaction across onboarding, recharge, pack purchases, content consumption, and engagement mechanics was captured in a consistent, analysis-ready format.

Empowering teams with self-serve analytics

One of the biggest shifts came from who could access and act on data. This empowered teams to use Mixpanel’s suite of features to achieve self-serve analytics:

• Funnels to identify drop-offs in key journeys
• Cohorts and retention reports to understand habit formation
• Segmentation to compare behavior across user types (youth, heavy data users, and casual users)
• Dashboards that non-technical teams could easily explore

Product managers, growth managers, UX designers, and CX teams no longer had to wait for BI reports. Instead, they could answer product questions in real time, directly within Mixpanel.

Turning insights into immediate product action

Mixpanel became the system Banglalink relied on to diagnose friction points in critical flows, validate design and UX changes quickly, and measure the impact of product iterations within days—not weeks.

By embedding Mixpanel into daily workflows and decision-making processes, Banglalink transformed analytics from a reporting function into a real-time product operating system.

Faster insights, better journeys, measurable growth

Powered by Mixpanel, Banglalink transformed how teams understand user behavior and act on it—moving from delayed, analyst-driven reporting to real-time, self-serve decision-making across products.

• ~25% increase in RYZE pack sales within 3 weeks: By analyzing funnel drop-offs and user behavior in Mixpanel, Banglalink simplified the RYZE pack purchase journey from a 7-click flow to just 2–3 clicks, directly improving conversion.
• ~2× growth in RYZE pack sales over time: As Mixpanel insights were continuously incorporated into product and growth decisions, Banglalink saw sustained gains, resulting in ~100% growth in RYZE pack sales compared to the previous baseline.
• Real-time decision-making vs. D-1 / D-2 reporting: Before Mixpanel, teams relied on BI reports that arrived one to two days late. With Mixpanel, product and growth teams now monitor key funnels, retention, and engagement in real time, enabling faster iteration and response.
• ~30% reduction in data processing and reporting effort: Self-serve dashboards and intuitive visualizations reduced dependency on BI teams, saving ~30% of business team effort previously spent waiting for or translating reports.
• Organization-wide impact—from product teams to leadership: Mixpanel is now actively used across Digital (MyBL, RYZE, Toffee), Growth, Marketing, CX, and Analytics, with leadership relying on shared dashboards for a unified view of performance and progress.

Banglalink plans to deepen its focus on experimentation, personalization, and predictive segments across RYZE and MyBL, using Mixpanel as a core analytics layer to support rapid test-and-learn cycles and increasingly personalized user experiences.