🚀 Introducing Session Replay: Drive impact with the full picture.
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Web Analytics you’ll trust and enjoy using

Replace GA4 with an easier-to-use interface that doesn’t run into data accuracy issues — starting at $20 a month and with only 5 minutes of setup.

track website performance

Measure what matters — fast

Measuring your site performance shouldn’t be complicated — that’s why it takes only a couple minutes to get the essential metrics, like Page Views, Bounce Rate, Traffic Source and more, in one easy-to-read dashboard. We’ve made it simple to understand your audience and analyze acquisition, behavior, and conversion metrics.

Following the GA4 enforced upgrades, our team struggled with the new UI and lack of default reporting, reducing the visibility of our customer experience. Mixpanel is like a breath of fresh air! The flow and funnel reporting is particularly useful, and we got the whole thing up and running in just a week! Daniel C. - CTO
accurate, real-time metrics

Get reliable insights from spot-on data

Your analysis is only as good as the data you track, which is why we ensure your metrics are telling the most up-to-date, accurate story of your website. Our Anonymous User Identification and Ad Blocker Workaround solutions help you bypass the data inaccuracy issues you’ll run into with GA4.

powerful analysis

Answer more questions than GA4

Simple is nice, but you need to be able to dig deep into your data to discover the insights that drive change. With Mixpanel, you can answer in depth questions about your conversion funnels and user page navigation — GA4 lacks the power to help you reach these important insights.

simple implementation

Setup Mixpanel in three easy steps

Sign up for our generous free plan, paste our one line JavaScript SDK into your site code, and setup our Web Analytics Board in two clicks – that’s all there is to it to start analyzing your website performance. Plus, we have a rockstar support team to help you reach success.

Frequently Asked Questions
  • Is Mixpanel compliant with privacy and HIPAA regulations?
  • How long does Mixpanel store my analytics data?
  • Can I see my data in real time?
  • Can Mixpanel identify anonymous user activity?
  • Does Mixpanel have the ability to track website visitors who are on an ad blocker?
  • How much does Mixpanel cost for marketing analytics?

Ready to get started?