When data warehouse journeys fail—and how to make sure yours doesn’t
Analytics

When data warehouse journeys fail—and how to make sure yours doesn’t

When data warehouse journeys fail—and how to make sure yours doesn’t
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Aaron Krivitzky
Principal Solution Engineer @ Mixpanel
Last Edited:
Apr 21, 2025
Published:
Oct 6, 2023

Why data warehouse journeys fail

The technology stack is wrong

How fast does the system need to be? How fast does it need to appear?

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How cheaply does the system need to run? How predictable are costs?

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How correct does the output need to be?

What interface do we need? What interface do the people want?

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The people are wrong (for the project)

A Dungeon (Data) Master

A Storyteller

A Steward 

An Instigator

An Explorer

The requirements are bad

How data warehouse projects fail

The project doesn’t produce results

The project produces results, but it’s too expensive (time, money, maintenance)

The project products results, but we don’t like the results

How to mitigate failure?

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Aaron Krivitzky
Aaron Krivitzky
Principal Solution Engineer @ Mixpanel