Stop stalling, start analyzing: Introducing Mixpanel Autocapture
One of the biggest hurdles in starting your digital analytics journey is, well, getting started. Data's incredible flexibility, while a superpower for analysis, can also be paralyzing. Faced with a blank slate, the sheer number of decisions about things like what to track and how can be daunting. You know data is crucial, but where do you even begin?
That's why we’ve introduced Autocapture, which lets you get started with product insights in Mixpanel immediately while retaining the flexibility to add more event tracking for deeper analysis as you grow.
What is Mixpanel Autocapture?
Technically speaking, Autocapture automatically captures (ta-da) commonly tracked user interactions from your app or website into Mixpanel. This gives you insights into user behavior without the lengthy setup time. You’re up and running with just one line of code.
Right away, you get data on things like:
- Page views
- Attribution UTMs or referrers
- Form interactions
- Clicks and DOM interactions
- File downloads
You can also easily toggle off certain events or sections of your app or website if you’d rather track less.
“Just connected Mixpanel Autocapture to my startup website and I have to say time to value is awesome. Speed is everything now and being able to get the key, clicks, page views, etc. right away is really powerful.”
Autocapture is available now for all of our customers across all of our plans.
Autocapture and precision tracking
You might be thinking, "Hasn’t Mixpanel always emphasized precision tracking?" You're right! Our thinking has evolved—in part.
We've learned that while precision tracking—manually defining and coding events for your app or website—is really powerful for granular analysis, it can be a barrier to entry for many. We believe everyone should have access to the power of analytics, regardless of their technical expertise or the time they have to invest in implementation at the start.
But we’re also excited that getting started with Autocapture doesn’t mean any compromises on the growth of your analytics: You still get set up for Mixpanel’s analysis power—just faster and with a guided start that helps you track your essential events right away. And on top of that, it’s always possible to add precision event tracking down the road if you decide.
Many customers will ultimately use both auto and precision tracking in tandem; we’ve designed our Autocapture with that in mind.
Autocapture lets you begin your digital analytics journey with Mixpanel faster than ever.
Start tracking events by default: Autocapture brings the most common user interactions into Mixpanel, providing you with immediate insights.
Pair quantitative with qualitative: Integrate Session Replay to understand why users are behaving a certain way.
Maintain user privacy: We don't capture sensitive information by default. Your users' privacy is paramount.
Grow and scale with your needs: Add precision tracking to Autocapture at any time as your needs evolve.
Get started with Autocapture
- New Mixpanel users: Autocapture is enabled by default when you sign up.
- Existing Mixpanel users: Autocapture isn't automatically turned on for existing accounts. You can enable it, but we recommend contacting us first to ensure a smooth transition and avoid any disruption to your existing setup.
Get excited: You're only minutes away from brand new insights!