From insight to impact: Introducing Experimentation 2.0 + Feature Flagging
At Mixpanel, we’ve always believed great products are built by learning, not luck. Experimentation has long been part of that story. But as products (and innovation itself) accelerate, we knew we could do more. So we rebuilt.
Experimentation 2.0 is a complete re-architecture of our experimentation system, now joined by Feature Flagging, bringing the full Observe → Analyze → Decide → Act loop into one platform.
It’s experimentation rebuilt for this new era of speed, AI, and continuous innovation.
From insight to impact
Experimentation has always been the way great teams learn. But the rate of innovation today has made it indispensable. When competitors, features, and even user behavior can shift overnight, the teams that learn fast, and act even faster, win.
That’s where Mixpanel stands apart. Our best-in-class foundation in behavioral analytics gives us a unique edge: experiments are powered by the same events, cohorts, and trusted metrics you already use.
That means experimentation isn’t a separate workflow—it’s a natural extension of your analytics. Instead of exporting data, syncing systems, or rebuilding metrics, teams can move from insight → hypothesis → test → validate → impact all within Mixpanel.
The result: faster iteration, cleaner data, and decisions grounded in the same reliable behavioral signals your business already trusts.
“We can now release a feature, hypothesize its impact, and measure results immediately. Being able to do that without leaving the platform that already has all of our data, all of our core analytics, and all of our reports just made sense."
What’s new in Experimentation 2.0
The new Experimentation experience is more powerful, simpler, and deeply integrated with the rest of Mixpanel:
- Reuse the metrics you already trust to test hypotheses directly.
- Break down any report—funnel or retention—by variant.
- Connect results to Session Replays and Metric Trees to uncover the “why.”
And now, with Feature Flagging, you can go beyond analysis to action:
- Target the right users precisely using the Mixpanel cohorts you already have.
- Launch safely—roll out gradually, and roll back instantly if needed.
- See adoption and performance in real time, tied directly to your analytics.
No workflow silos. No data drift. Just one continuous, trusted workflow that turns learning into action: from insight → hypothesis → impact.
The Mixpanel advantage
Our event-level data model captures every action and its context in real time. Your experiments and feature flags run on the same rich user data, letting you target precisely—both who and when, and measure impact on your trusted behavioral metrics.
“We’ve made Mixpanel Experimentation a key part of our regular experiments review meeting. We now have a dashboard that’s simple to set up for each experiment, that’s fast, and trusted by everyone. What really made it work for us was being able to reuse saved metrics and sync our backend data with Warehouse Connectors.”
Because everything in the platform is connected—Metric Trees, metrics, breakdowns, replays, and cohorts, every test becomes a chance to learn faster and act smarter.
Core to our philosophy, we’ve also balanced power with simplicity. It’s powerful enough for experimentation specialists, yet intuitive enough for business teams. As with every Mixpanel report, you get deep customizability with a self-serve experience that’s easy to start and scale.
“I've just started using it, and it's like you took all the best things about A/B testing tools, and made them simpler. Our team is gonna love it!”
And because feature flagging touches production, reliability isn’t a feature—it’s the foundation. In fact, every Mixpanel feature released since June 2025, including this launch, has shipped through this very system.
Built for your stack—and for the future
We know every team’s stack looks different—and that’s okay.
Whether you use Mixpanel end-to-end or plug it into your existing systems, Experimentation 2.0 flexes to your workflow. Use Mixpanel feature flags or bring your own, or analyze experiments from any source. It just works.
And we’re just getting started. Expect:
- Deeper workflows specific to PMs, marketers, data teams, and developers
- Easier cross-functional collaboration and more integrations across Mixpanel’s suite
- AI-assisted experiment design, analysis, and recommendations
Because the future of building isn’t just about moving fast—it’s about building with confidence and shipping with clarity.
Continuous innovation starts here
With Experimentation 2.0 + Feature Flagging, Mixpanel completes the innovation loop: Observe → Analyze → Decide → Act.
By unifying trusted product analytics with experimentation and integrated feature flagging, teams can now learn at the speed of innovation and turn every release into measurable impact.
Experimentation 2.0 and Feature Flagging are available for Enterprise plans starting today. To learn more, explore the links below or request a demo.