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Built for developers

Simple, well-documented APIs that make it easy to set up and maintain high-quality data.
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Implementation Methods
Your data. Your way.
You don’t need to install our SDKs. We integrate with data platforms like BigQuery, Snowflake, Redshift, and Segment so your team can get started quickly with the events you already collect. You can also use our APIs to send events directly from your servers.
Integrations
Integrate with key tools in your stack
Connect Mixpanel to your tools for feature flagging, session recording, marketing automation, and more.
The reason why we moved to Mixpanel was […] having a user analytics solution with reliable data that we can trust.
Greg Kokanosky -
COO & Co-founder
Lookup Tables
Join data on-the-fly
Mixpanel supports joins natively. This lets you enrich events with context about users, accounts, products, or content -- without the hassle of coding that into your tracking.
ID Merge
Identity resolution that just works
Get a unified view of your user journey, across devices and between logins, with ID Merge. Call .identify() when a user logs in, and .reset() when they log out. It's that simple.
Unlock truth for everyone