Events represent interactions between a user and your product. Think about events that you want to measure and understand. Is it a purchase? Video views? Friend requests? The first step is to send that data to Mixpanel. Our flexible data model lets you bring in events easily by connecting Mixpanel to your CDP, data warehouse, or in-house data pipelines. You can also install a Mixpanel SDK.

Events-based pricing calculates the cost based on the number of events across all projects in each period. For eligible plans, you can choose to purchase monthly or annually.

Events-based pricing calculates your bill based on the number of tracked events. This model allows you to start small to keep your initial costs down and scale your analytics confidently as you grow. There are no overages if you exceed your plan, you simply pay for additional events on the same cost per event basis. It is also predictable for marketing teams running re-engagement campaigns or sending push notifications.

You can purchase our Growth plan online. If you need more help customizing an option that works for you, reach out to our sales team.

It depends on your number of active users and the number of events (interactions) a typical active user performs in your product every month (or year). These interactions include client-side engagement events (e.g., search, purchase, video view), server-side events (e.g., sign up, account upgrade), and messaging events (e.g., email sent, email opened, etc.). We encourage new customers to get started on the free plan and then upgrade once they have an estimate of their volume.

Once you’ve finished using your prepaid amount of events, you’ll be charged our regular monthly rate for each additional event tracked that month.

Volume discounts are baked in. You can save money by giving your company room to grow!

We have the most generous Free plan in the market (20M events) and extensive additional benefits for eligible startups, including your first year free on the Growth plan and exclusive access to our startup community. Learn More

Mixpanel’s Legendary Support Team is available on all plans. We’ll work closely with you to troubleshoot any technical issues, so you can enjoy peace of mind when you choose Mixpanel for your business.

Mixpanel’s Customer Success Team is available on Enterprise plans. With 10+ years of experience helping 1,000+ customers, we’ve identified best practices to achieve your goals with analytics. Our team will work with you to plan, implement, onboard, and help everyone in your organization get the most out of Mixpanel.

The Mixpanel Community is available on all plans. Get a direct line to 6,000+ Mixpanel customers and experts in our Slack Community to ask questions, discuss latest releases, and learn from power users.