Unite customer data,
unlock growth

How do you map the entire customer journey to drive product growth? It’s easy, once you have the right tools. With Twilio Segment and Mixpanel, you have the right data model to unlock key insights about your users.

Let your customers lead the way

User behavior should inform what you build next. Connect all your customer data with Segment CDP, then get the insights you need in seconds with Mixpanel product analytics.

The key for us was that Segment had an integration capability with Mixpanel already. That was a bonus because then we could easily get Mixpanel in production without requiring additional engineering efforts. It was a win-win for everyone.Francis TuasonHead of Business Intelligence

Personalize every touchpoint

Decipher every user action with cohorts in Mixpanel. Segment your audiences to drive customer engagement across all channels in real-time.

Faster insights with less effort

Build delightful experiences for your users withTwilio Segment + Mixpanel in just one click.

Mixpanel is integrated with Segment to get all the data. That integration works perfectly and has been amazing. It’s so easy to use once it’s integrated; it’s one click. The benefits are speed, data accuracy, and trust.Antoine CreuzetCo-Founder
Get customer insights
all in one place

How Boll & Branch grew online purchases using data


Get set up on Segment & Mixpanel in a few simple steps

How we work

See why product analytics and CDPs make sense from the start

Mixpanel + Twilio Segment