Let your customers lead the way
User behavior should inform what you build next. Connect all your customer data with Segment CDP, then get the insights you need in seconds with Mixpanel product analytics.
The key for us was that Segment had an integration capability with Mixpanel already. That was a bonus because then we could easily get Mixpanel in production without requiring additional engineering efforts. It was a win-win for everyone.Francis TuasonHead of Business Intelligence
Personalize every touchpoint
Decipher every user action with cohorts in Mixpanel. Segment your audiences to drive customer engagement across all channels in real-time.
Faster insights with less effort
Build delightful experiences for your users withTwilio Segment + Mixpanel in just one click.
Mixpanel is integrated with Segment to get all the data. That integration works perfectly and has been amazing. It’s so easy to use once it’s integrated; it’s one click. The benefits are speed, data accuracy, and trust.Antoine CreuzetCo-Founder
all in one place
How Boll & Branch grew online purchases using data
Get set up on Segment & Mixpanel in a few simple steps
See why product analytics and CDPs make sense from the start