Mixpanel Marketing Analytics

Combine your marketing & product data to understand the full user journey and optimize all of your marketing efforts.

First name

Last name

Company email

Phone number

Company size

1-250

251-1000

1000+

By clicking "Get in Touch” I agree to the Terms of Use and the Privacy Statement.

ATTRIBUTION

Find your most effective touchpoints

Optimize your marketing spend by learning which steps along the journey to conversion are the most influential with a comprehensive selection of attribution models.

session & page metrics

Learn how users engage with your website

Track key website metrics, like total page views and bounce rate, to understand if your website content is valuable and engaging — use these insights to inform website strategy and content direction.

Campaign Performance Metrics

Understand how each marketing activity effects user engagement on your site & in your funnel

Direct your ad spend to high-impact marketing efforts by measuring metrics like clicks, impressions, CPC, and ROAS to gain insight into the effectiveness of your campaigns.

replace google analytics

Upgrade your analytics from GA4

Measure the same metrics as Google Analytics and dig deeper into your data with Mixpanel. It’s simple to switch and start benefiting from superior analysis power, data governance, and collaboration tools.

Resources to get you started

migration guide

Migrating from Google Analytics

A step-by-step guide to migrating off of Google Analytics to Mixpanel

ebook

Guide to Marketing Analytics

Understand full user journey metrics that truly measure the impact of marketing

template

Marketing Metrics Template

A ready-to-use marketing analytics template that gets you started quickly

migration guide

Google Tag Manager

It's quick and simple to switch to Mixpanel using our Google Tag Manager template

docs

Page View Tracking

It only takes a minute of setup to start auto-tracking page views

demo

Explore a Mixpanel Board

Take a self-guided walkthrough of how to use Mixpanel for marketing analytics

Mixpanel Marketing Analytics

Find your most effective touchpoints

Learn how users engage with your website

Understand how each marketing activity effects user engagement on your site & in your funnel

Upgrade your analytics from GA4

Ready to start building?