Mixpanel is for teams that move.
Make your move.

Mixpanel is for teams that move. Make your move.

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Build faster, with direction

Build faster,
with direction

Ground every product decision in customer truth, wherever
— and however — you and your agents build.

Ground every product decision in customer truth, wherever — and however — you and your agents build.

Book a Demo

Get Started Free

4.5 / 5.0 score with 1300+ reviews

Mixpanel AI

Analytics

Session Replay

Experiments

Metric Trees

Mixpanel AI

Get from data to decision at AI speed

Agents monitor your product continuously, surface insights before you think to ask, and tell your team exactly what to do next.

Explore Mixpanel AI

AI Data Governance

Make decisions confidently. Context Engine and Verified Mode ensure all your insights are accurate.

Ask a follow-up…

Mixpanel AI

Get from data to decision at AI speed

Agents monitor your product continuously, surface insights before you think to ask, and tell your team exactly what to do next.

Explore Mixpanel AI

AI Data Governance

Make decisions confidently. Context Engine and Verified Mode ensure all your insights are accurate.

Ask a follow-up…

Mixpanel AI

Get from data to decision at AI speed

Agents monitor your product continuously, surface insights before you think to ask, and tell your team exactly what to do next.

Explore Mixpanel AI

AI Data Governance

Make decisions confidently. Context Engine and Verified Mode ensure all your insights are accurate.

Ask a follow-up…

Mixpanel AI

Get from data to decision at AI speed

Agents monitor your product continuously, surface insights before you think to ask, and tell your team exactly what to do next.

Explore Mixpanel AI

Ask a follow-up…

AI Data Governance

Make decisions confidently. Context Engine and Verified Mode ensure all your insights are accurate.

Analytics

Align on what’s next with real-time, self-serve insights

Discover critical drop-off points and calibrate user journeys to optimize every touchpoint for maximum engagement, retention, and growth.

Explore Analytics

Mixpanel AI

Signups dipped 19% last week — a brief pullback against otherwise steady growth.

Weekly drop−19%

40K30K20K10K0

Root Cause Analysis Agent

Diagnose what changed, and why, in seconds, delivered as a dashboard you and your team can keep working from.

Session Replay

Uncover what data can’t

Use AI to spot trends across hundreds of replays and heatmaps, then zoom in yourself to get to the “why” behind every change.

Explore Session Replay

Mixpanel AI

Visitors rage-click the plan toggle, then drop off before completing signup.

38.6%signup drop-off

24rage clicks

https://northbeam.com/signup/

Heatmap

Magic Playlists

Save playlists of replays based on events or properties, and quickly review with AI summaries, making it easy to revisit groups of replays that matter to you over time.

Experiments

Validate and ship with confidence

Close the gap between shipping fast and shipping right by designing, running, and analyzing tests and rollouts in the same place you do all your analytics.

Explore Experiments

Mixpanel AI

Variant 1 lifts signup conversion +22% over control — significant at 96% confidence.

Controlbaseline6.2%

Variant 1+22%7.6%

Variant 2+3%6.4%

Variants

CControl

1Variant 1

2Variant 2

Experiments Agent

Let AI set up your experiment for statistically valid results, then interpret and ship without touching a button.

Metric Trees

Model your growth

Connect your product data to your company strategy in one interactive view, so teams can align faster, act with confidence, and stay accountable to what moves the business forward.

Explore Metric Trees

Mixpanel AI

I've created a Website signups metric and added it to your company KPI tree.

Website signups→ ARR

Annual Recurring Revenue

$1.2M

MoM↑3.9%

YoY↑12.3%

Activated accounts

48.2K

WoW↑0.7%

YoY↓3.1%

Website signups

18.4K

WoW↑2.6%

MoM↑9.4%

Priya

Dana

AI Metric Trees

Turn a blank canvas into a working foundation for modeling your growth instantly.

Your personal analyst, accessible anywhere

The right context and signals, embedded into however you build.

Vibrant purple, pink and red gradient background

Mixpanel MCP

Prompt the full power of Mixpanel

Get the insights you need and take action, without disrupting your flow. Tag Mixpanel Agent in Slack and connect to Claude, ChatGPT, Cursor, or any MCP client.

Explore MCP

Mixpanel Headless

Work with your product intelligence in code

Create deterministic loops and data apps on
top of Mixpanel, all callable in a single line of Python.

Create deterministic loops and data apps ontop of Mixpanel, all callable in a single line of Python.

Explore Headless

Mixpanel Headless

Work with your product intelligence in code

Create deterministic loops and data apps on
top of Mixpanel, all callable in a single line of Python.

Explore Headless

Mixpanel headless code interface showing dashboards, reports, cohorts, feature flags, experiments, alerts, annotations and webhooks

Why the best product builders choose Mixpanel

Book a Demo

Speed and power

With lightning-speed queries powered by our proprietary database Arb, you can spot critical behavioral trends and patterns in seconds.

Contextual AI

Mixpanel applies AI thoughtfully across the platform to reduce manual work and speed up understanding, always grounded in your data and guided by human judgment.

Flexible by design

Connect your tech stack — from your warehouse, to your CDP, to your DevOps — so your data lives where you need it.

Built to evolve with you

Whether you’re growing fast or are an established enterprise, Mixpanel’s security, support, and infrastructure scale with you.

“Any product manager, designer, engineer — they don’t need to know any SQL. They’re able to log into the tool and figure out what’s happening with their product.”

Chris Cuxis

Director of Analytics

Watch Video

“Any product manager, designer, engineer — they don’t need to know any SQL. They’re able to log into the tool and figure out what’s happening with their product.”

Chris Cuxis

Director of Analytics

Watch Video

“Any product manager, designer, engineer — they don’t need to know any SQL. They’re able to log into the tool and figure out what’s happening with their product.”

Chris Cuxis

Director of Analytics

Watch Video

“Any product manager, designer, engineer — they don’t need to know any SQL. They’re able to log into the tool and figure out what’s happening with their product.”

Chris Cuxis

Director of Analytics

Watch Video

BEST USABILITY

SUMMER 2026

LEADER

SUMMER 2026

MOMENTUM LEADER

SUMMER 2026

The business case for Mixpanel is clear

A commissioned Forrester study found that enterprises using Mixpanel see faster decisions, leaner teams, and measurable revenue growth.

Download Report

customers worldwide

354

ROI

mos

time to payback

Cover of the Forrester report, The Total Economic Impact of the Mixpanel Digital Analytics Platform

Partner with experts

Strategic guidance from our enterprise team.

Explore Support

Learn on your own terms

Explore docs, tutorials, and free courses at your own pace.

Explore Docs

Tap into fellow pros

Join 12,000+ peers in the largest analytics community.

Explore Community

Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo