Product analytics for product people
Deeply understand every user's journey with instant insights for everyone on mobile and web.
Understand every user's journey
Follow the digital footprint of every user across mobile and web devices. Know precisely what happens inside your product.
Build faster with instant answers
Pull up the numbers you need at a moment's notice. Experiment immediately with A/B testing and notifications.
Unlock insights for everyone
Whether you're an executive, product manager, or data scientist, you have a set of tools tailored to your unique product questions.
What is product analytics?
Product analytics answers your questions about how users engage with what you build. Scalable. Instant. Simple to implement.
Better understand your customers
Who are my best customers and
what features do they love?
Improve acquisition and activation flows
How do I get more customers and
engage more deeply with the ones I have?
Drive up customer retention and revenue
How can I keep customers around longer
and earn more from them?
Let's talk about how Mixpanel can help you better understand