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Fuel your Fintech Product Strategy with real time insights

Activate, engage, and retain more users with analytics worth investing in.

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FUNNELS

Unlock the Onboarding Journey

Identify drop-off points in your onboarding flow and optimize your KYC funnel to increase conversions.

INSIGHTS

Capture Deeper Insights with Key Reports

Use product usage, engagement metrics, and cohort analysis to inform your product strategy.

FLOWS

Visualize User Paths

Understand how users navigate through your platform and identify patterns to optimize your user experience.

RETENTION

Identify Trends

Understand how long users continue to find value in your product and measure the effectiveness of your retention strategies.

We require every new PM to learn how to use Mixpanel; it’s a critical tool for understanding our users. Without Mixpanel, everything would just stop. Vishesh Patni, Product Engineer, OkCredit
SCALABILITY

Designed for the long-haul

We’re built with your growth in mind. With our custom data architecture, Mixpanel answers 21M questions and processes 1T events every month — and we’re only getting faster at scale.

Data Residency

Meet data residency requirements

Process, protect, and manage your customer data securely with Mixpanel. We meet India’s data residency requirements where most providers don’t. Focus on data analysis; we’ll do the rest.

SECURITY

Secure analytics at your fingertips

Build trust with users. Mixpanel works with fully anonymized data so you can get answers without compromising user privacy. Features like SSO, Data Views and Sensitive Data Classification provide teams with only the data they need.

Use Mixpanel for
  • Mobile banking
  • Portfolio management
  • Crypto
  • Financial advising
  • Insurtech
Resources
Demo Video
Mixpanel for Fintech

A short demo featuring key reports

Webinar Series
"In Conversation With"

Hear from Fintech experts

Interactive Tour
Fintech Interactive Tour

A guided demo, at your own pace

Unlock truth for everyone